Building a customer loyalty takes time, but it worth it. Customer loyalty is a way to insure the good health of a company by insuring the likelihood of continuing business with my company. It is also a way for insuring basic revenue and a good word of mouth.
Our customer loyalty program will include a card containing the precedent items the clients bought or sell to us and will also be used as a pass for the events. Witch I will be developing later. The all customer loyalty program will be controlled by an app where the history will be visible for members linked to recommendations tailored on the precedent items. A system of pre-order will also be created directly linked t your online bookshelves and bar. This will also include free invitation to our events of any type and will insure to the customer a seat and discount for every guest he could bring.
The long term customer loyalty program will be free articles once the customer will reach a certain amount of transaction with the company.
A twinning project with a sponsorship program will be installed with 50% discount on the next purchase for both the sponsor and the sponsored.
The reason the customer loyalty program have been designed this way is that I believe that I can offer a better tailoring. I want the customer to enter in RC’s bookstore like it’s their own boudoir. With the certainty of finding a book and a drink that they will love without the struggle of having to do by themselves. It’s also a way to make them profit my suppliers for both drink and books. The personalisation of the experience is, therefore, crucial in my customer loyalty program.
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